Startup Coaching Proposal
The Sage Athlete Online Courses
RECIPIENT: Alana WoodsChan, Owner, IamFitLife
FROM: Brittany Domnie-Paul, Grace & Growth Consulting
Goals
Hi Alana,
I'm happy to partner with you to take a look under the hood of your startup as you prepare for launch. We'll focus our efforts on refining your value propositions for your target customers so that your product aligns with your customers needs, surveying the target customers to find the most promising course topic, and crafting a plan to launch your course to the market with the right messages for the right customers.
Let's get started!
Best,
Brittany
Deliverables
Go-to-Market Strategy
Your Go-to-Market strategy will specify how your startup will reach target customers, deliver value to target customers and achieve competitive advantage.
Value Proposition Canvas - Create a Value Proposition Canvas for your target customer
Value Proposition Messaging - Create value proposition messages for target customer(s)
Customer Survey - Create a survey to test value propositions for each course topic among target customers
Landing Pages - Create landing pages for each course topic and validate interest among target customers
Launch Strategy & Execution - Identify marketing channels to reach target customer(s) and execute a launch marketing campaign plan
Timeline
| Area | Focus | Total Hours |
|---|---|---|
| 1 | Value Proposition Canvas | 5 Hours |
| 2 | Value Proposition Messaging | 4 Hours |
| 3 | Customer Survey | 2 Hours |
| 4 | Landing Pages | 5 Hours |
| 5 | Launch Strategy & Execution | 8 Hours |
Fee Summary
Area 1: Value Proposition Canvas (5 Hours x $85 = $425.00)
Area 2: Value Proposition Messaging (4 Hours x $85 = $340.00)
Area 3: Customer Survey (2 Hours x $85 = $170)
Area 4: Landing Pages (5 Hours x $85 = $425)
Area 5: Launch Strategy & Execution (8 Hours x $85 = $680)
Hourly Rate: $85.00 per hour
Summary: 24 Hours x $85.00 per hour
Total: $2,040
Resources
These resources explain many of the concepts that are fundamental to the strategies that we will implement for your startup.